About Milica Krstic
I’m a well-being strategist for startups and small companies across Europe, helping founders build emotionally intelligent team cultures that support sustainable performance and human connection. With a background in psychology, body-oriented trauma therapy, and strategic leadership, I specialize in working directly with teams to uncover the emotional dynamics that impact retention, collaboration, and long-term growth.
My Approach
Human-Centered
Strategy-Led
I work at the intersection of emotional intelligence and organizational performance. My approach combines deep listening and trauma-informed insight with strategic structure—ensuring that every emotional shift also leads to a measurable, sustainable improvement in team culture and leadership clarity.
In-Person Immersion
I spend three weeks inside your company, observing dynamics, speaking one-on-one with every team member, and understanding the emotional reality behind the workflow. This immersive presence allows me to uncover what’s often invisible—patterns, tensions, and trust gaps that traditional tools miss.
Customized
Actionable Outcomes
Every company is different. I don’t deliver generic solutions. At the end of the process, I provide a tailored well-being and culture strategy designed specifically for your team—focused on clarity, retention, emotional safety, and long-term alignment.
Client Stories
"Milica Krstic's strategies have had a profound impact on our team dynamics, leading to enhanced collaboration and a positive work environment."
John K., HR director
"Milica's strategy have transformed the way our team interacts, fostering a more emotionally intelligent and high-performing culture."
Helen C., CEO
"Milica's guidance has been instrumental in our journey towards a more emotionally connected and resilient team, positively impacting our business outcomes."
Bill A., CEO

FAQs
Frequently Asked Questions
1. What makes this different from traditional consulting, coaching, or workshops?
This is not a generic wellness workshop or one-time training. I work in-person, over three weeks, speaking individually with every team member and observing the emotional dynamics of the company in real time. It’s a deep, human-centered process that results in a tailored strategy—not theory, not guesswork, and not a surface-level intervention. I don’t apply frameworks to people—I build solutions based on the people themselves.
2. What kind of companies do you work with?
I work with startups and companies—typically under 25 people—who are based in Europe and led by founders who genuinely care about the well-being, trust, and performance of their team. I only take on one company per month, and I choose clients where there’s a clear energetic and strategic alignment. This work is personal, immersive, and built on mutual trust.
3. What happens after the 3 weeks?
At the end of the process, you’ll receive a personalized well-being and emotional culture strategy based on the insights gathered through the immersive process. This strategy gives you clarity on what’s working, what needs attention, and how to move forward with confidence and cohesion. You’ll also have the option for a final debrief session with leadership, and referrals to trusted professionals if further support is needed.
4. What’s the ROI of this kind of work?
The return on this work is both emotional and strategic. Companies lose thousands—sometimes more—through silent burnout, poor communication, misalignment, and preventable turnover. By resolving unseen team tensions, improving clarity, and restoring emotional safety, you protect your talent, reduce long-term costs, and create the conditions for people to actually thrive. The result is higher retention, smoother collaboration, stronger leadership capacity, and a healthier environment for long-term growth.