“Multitasking means screwing up several things at once,” somebody once said, wrongly. In fact, we don’t do many things at once, ever. We do many things in quick succession. And some of us are very good at it.
Everybody multitasks. We have conversations while driving. We answer email while browsing the Web. It’s hard to imagine living any other way. What would be the alternative, removing the seats from your car to ensure you only drive alone? Block every website not named Gmail? A world of constant single-tasking is too absurd to contemplate.
But science suggests that multitasking as we know it is a myth. “Humans don’t really multitask,” said Eyal Ophir, the primary researcher with the Stanford Multitasking study. “We task-switch. We just switch very quickly between tasks, and it feels like we’re multitasking.”
In other words, you feel like you’re multitasking when you’re on the Web. But if you slow down and think about your attention, you’ll agree that answering email while browsing the Web is impossible. You answer email. Then you browse. Then back to email. Then again with the browsing. Like the pictures in a flip book, our focus is discrete. It is only with time and motion that our fluttering attention gains the illusion of multitasking.
Today we are speaking with Dušan Milojević, professional tennis player and entrepreneur. He will explain to us how he manages to be successful in multiple fields.
Before we start can you share with me some details about you and your path.
I sometimes like to internally refer to my story as an unsuccessfully successful tennis story in progress.
Let me explain…My name is Dušan Milojević. I am a tennis player & entrepreneur. Tennis is one of the hardest sports if not the hardest arguably, be it for reasons like the physical, emotional, technical aspect or something as simple as finances that come with it. You might have noticed that I have said I am a tennis player and not a professional tennis player above, in my opinion to be considered a professional you need to fill in two parameters:
1. Being exceptionally good at the given profession
2. Being able to live from your earnings
I would like to share with you my story of how being “unsuccessful” in tennis brought me success in other areas of my life especially finance.
I haven’t had the luck of being born in a wealthy family for the finance part to be taken care by my family, instead from a very young age I had to think about money. From the age of 13 , being a kid I had to figure out ways to make money, long story short through a long process of trial and error and trading time for barely any money doing things like re-selling things to be able to afford 100 euro per month 2 times per week tennis sessions.
I came to a solution which was unknowingly to me called “passive” income.
You are professional tennis player and entrepreneur, you like to call yourself multitasker, can you tell us more about how you maintain to be successful in both fields?
Whenever you have time you can balance anything and everything.
My primary goal of the day is focusing on doing things that would improve my tennis, be that physical exercises with specific goals or tennis goals.
After I complete the primary goal, I’m 100% focused on my businesses and entrepreneurial objectives.
Shortening my list with the more successful passive income businesses:
1. Renting an apartment from someone monthly, then renting it out daily – I had 3 apartments with this idea.
To make this a passive business I hired a friend who is in dire need of any finances to manage ALL problems in ALL three apartments.
2. Professional recording service.
I bought a couple of Video recorder cameras and I have hired friends to film sports events, weddings or anything for which people call us.
I split the profit with them.
3. Instagram pages.
I bought Instagram pages and hired the same friends to maintain them and post shootouts with a split profit.
I do 6 more businesses/ideas like this.
Amount of time spent? – Up to 30 minutes per week, usually in phone calls/typed messages.
What’s one of the most interesting projects that you’ve done?
I have found a great interest in filming and editing footage, especially tennis related.
Being a bit of a humorist in real life and tennis, I thought of a way to combine these things with tennis trick shots, meme kind of videos, and more.
There honestly wasn’t a plan with this, but these kinds of videos ended up being picked up by BIG Instagram pages, up to 1 million followers.
My humble private Instagram page grew within 6 months to 10k followers, I was featured in a couple of news reports.
I gained a couple of sponsors and unwittingly found a way to entertain myself when playing professional tournaments where you have TOO much time whilst waiting for your match.
What advice would you give to someone who wants to become better in multitasking?
Don’t do it until you read: “The Power of Now: A Guide to Spiritual Enlightenment” by Eckhart Tolle.
This book will help you understand on how to be happy in any given time and to be patient.
If I was rich before tennis would I still be doing what I am doing now? – Yes!
Ask yourself the same question , if the answer is a definite – Yes!
Then my advice to you is start small, please know that you are investing your time at the start and you will not be paid for this time until later if ever.
If you are trying to multitask for reasons that are not money related – I highly advise AGAINST it!
We might be exceptional at 20 things in our lives, however, in order to be the BEST at something you need to focus on it and devote your day/life to it.
What’s next for you?
My plan is to invest the money I have compiled by saving into real-estate and physical business which are easy to start and don’t have risk and bring monthly passive revenue whilst employing people I care about.
I actually planned on going “All in” this year on professional tennis tournaments as I have been playing my best tennis for a long time.
Sadly the pandemic prevented me, I have the patience and will improve the Art of Multitasking until I get the chance to pursue an entire year of playing tournaments consecutively.