Milica  Krstić

Psychologist  ·  Consultant  ·  Author  ·  Speaker

MilicaKrstić

"Real transformation doesn't happen in spite of difficulty — it happens because of how we choose to move through it."

Featured in
Forbes
Medium
EasyLife
Thrive Global
Forbes
Medium
EasyLife
Thrive Global
Forbes
Medium
EasyLife
Thrive Global

Areas of practice

Performance Consulting
Psychologist & Psychotherapist
Global Mental Health Strategist
Author & International Speaker
Forbes 30 Under 30 Europe 2023
Safe Space / Siguran Prostor — 2022–2025
My Story
Milica Krstić

Performance is not the absence of struggle.
It is mastery of what you do with it.

I work at the intersection of psychology, performance, and purposeful change — with leaders, founders, and organizations ready to operate at their highest level without losing themselves in the process.

Forbes
30 Under 30
Europe 2023
3
Published
Research Papers
1
Book on
Amazon 2024
Spoke at
IAB Serbia Conference — Belgrade
MISK Global Forum — Riyadh, 2023
World Congress for Psychotherapy — Vienna, 2025
Days of Psychology — Macedonia, Nov 2024
Koraci ka sigurnijem Balkanu — Tivat, 2025 (Organizer)
IAB Serbia Conference — Belgrade
MISK Global Forum — Riyadh, 2023
World Congress for Psychotherapy — Vienna, 2025
Days of Psychology — Macedonia, Nov 2024
Koraci ka sigurnijem Balkanu — Tivat, 2025 (Organizer)

About

Rooted in depth.
Built for impact.

A decade of practice, global advocacy, and purposeful leadership — distilled into a singular approach that bridges psychology and performance at every level.

Milica Krstić

"Real transformation doesn't happen in spite of difficulty — it happens because of how we choose to move through it."

I am a Performance Consultant, Psychologist, and Psychotherapist — and for the past decade, I have dedicated my work to the space where mental health and high performance meet. My practice is shaped by rigour, lived leadership experience, and a deep belief that how we feel determines how we function.

In 2022, I founded Safe Space / Siguran Prostor — a volunteer-based mental health initiative built on a simple belief: that no one should have to navigate their inner world alone, and that support should never be a privilege. Over three and a half years, we built a community-driven space where people could access psychological support, psychoeducation, and human connection — freely and without stigma. Safe Space was not just a project. It was proof that a different kind of mental health system is possible.

As an author, international speaker, and Global Mental Health Strategist, I bring clinical depth to real-world contexts — translating complex psychological frameworks into tools that leaders, teams, and institutions can actually use, today.

Safe Space — Explore the Project →
Forbes
30 Under 30 Europe 2023
3
Published Research Papers
5+
International Stages
Milica Krstić — Forbes 30 Under 30
F Forbes 30 Under 30 · Europe 2023

Recognized among Europe's most impactful young leaders

In 2023, Milica was named to the prestigious Forbes 30 Under 30 Europe list — as Founder of Siguran Prostor (Safe Space), a ground-breaking volunteer-based mental health initiative in Serbia. The recognition celebrated her work in redesigning how mental health systems reach the people who need them most.

View Forbes Profile
Speaker & Organizer · February 2025

Koraci ka sigurnijem Balkanu —
First Free Mental Health Conference

In February 2025, Milica organized the first-ever free public mental health conference at the prestigious Regent Hotel in Porto Montenegro, Tivat. "Koraci ka sigurnijem Balkanu" brought together experts, advocates, and the public in a pioneering conversation about mental health accessibility across the region — at no cost to attendees.

The event marked a milestone in her mission to make expert mental health knowledge available to everyone, regardless of economic barriers.

Koraci ka sigurnijem Balkanu conference

Speaking & Publications

On stages and
in print.

  • 2025The World Congress for Psychotherapy, Vienna
  • 2025Koraci ka sigurnijem Balkanu — Free Mental Health Conference, Tivat, Montenegro (Organizer)
  • 2024Days of Psychology, Macedonia — with International Slavic University
  • 2023MISK Global Forum, Riyadh, Saudi Arabia
  • 2023IAB Serbia Conference, Belgrade
  • —Featured in Forbes, Medium, EasyLife, Thrive Global
SSRN Preprint · Research Paper
From Numbers to Humanity: The Humanized Systems Index (HSI) for Global Mental Health
Milica Krstić · SSRN
SSRN Preprint · Research Paper
The Safe Space Initiative: Designing a Volunteer-Based Parallel Mental Health System for the Future
Milica Krstić · SSRN
SSRN Preprint · Research Paper
Humanizing Public Mental Health: Lessons from the Safe Space Initiative and Pathways Toward Redesigning National Systems
Milica Krstić · SSRN

Published 2024 · Available on Amazon

It's Not a Big Deal

A memoir about resilience and inner safety

Read on Amazon
It's Not a Big Deal — Milica Krstić

In her debut book, Milica writes with rare honesty about the experiences that shaped her — and the inner work it took to find safety within herself. Part memoir, part guide, It's Not a Big Deal speaks directly to those who have learned to minimize their pain, and gently invites them to take it seriously.

Work With Me

Where psychology
meets performance.

I offer a range of engagements — from deeply personal 1:1 therapeutic work, to strategic consulting for organizations navigating complex human challenges, to keynote speaking that genuinely shifts rooms. Each engagement is tailored, intentional, and grounded in evidence.

01
Performance Consulting

I work with leaders, executives, and decision-makers who operate under sustained pressure — people whose performance directly affects others, and who can no longer afford to let stress silently erode their health, clarity, and judgment. Together, we build the inner infrastructure to function at a high level without sacrificing physical or mental well-being. This work is delivered through Feel Safe Hub — a space designed for exactly this kind of deep, results-driven work.

Contact Me →
02
Psychotherapy

Individual therapeutic sessions grounded in psychology and psychotherapy. A confidential, rigorous space to work through what lies beneath the surface — for those ready to go deep and create lasting change.

Contact Me →
03
Speaking & Keynotes

Research-backed, emotionally resonant talks for conferences, corporate events, and leadership summits. Topics span mental health, performance psychology, and global well-being strategy — delivered with depth and precision.

Contact Me →
04
Organizational Strategy

I partner with companies and institutions to build mental health infrastructure, culture strategy, and people-centered frameworks — the kind that actually hold under real operational pressure.

Contact Me →

Not sure where to begin?
Let's find out together.

Testimonials

What clients say
about working with me.

Real words from real clients — leaders, founders, and professionals from around the world who chose to do the work.

"

Present and emphatic. Those are the words that describe Milica the best. She is a huge help to me and my family. Milica helped me to create a healthier relationship with myself and to understand and connect with my family on a deeper level. During our one-on-one sessions, she listened closely and effortlessly filled in the gaps with useful information where I needed help. I highly recommend her services for self-development and self-improvement.

JC
John Cumbers
Founder & CEO, SynBioBeta and Biological Enlightenment Studios
December 2021
"

Milica is a wonderful coach and therapist. Her background is highly qualified with many certifications, and my personal experience with her was exceptional. She has a very caring but firm approach and keeps you accountable for your goals. As a coach myself, it was warming to know that there are people such as Milica helping people achieve their best selves. I can't recommend her enough!

VA
Vic Akosile
Head of AI Transformation & People Strategy, Cloudflare
June 2022 · Client
SC
Sharon Callcut
Sustainable Business Consultant & Executive Coach
February 2022 · Client

"I first met Milica through a life coaching programme she launched to help professionals during the pandemic. Through one-to-one coaching, Milica provides both the space and tools to help untangle and truly reflect on your thoughts, desires and goals and gives you the confidence to put them into practice. I couldn't recommend her more."

IK
Ivana Kovacevic
Private Educator & Founder, Heart of Learning™
April 2022

"Milica is a wonderful professional who is very knowledgeable in her field, especially on topics including behavioural psychology, wellness, work/life balance, and understanding others' emotions. She has proven herself to be patient, understanding, empathetic, and helpful. Milica exemplifies an extraordinary work ethic and pure passion in all that she does."

AA
Adaleta Avdic
Founder, adaatude
April 2022 · Client

"Milica's therapy sessions helped me tremendously when it came to not only recognizing my emotions, but also helping me combat the negative ones. She is calm, patient, and very understanding. Throughout my 3-month program, I was able to establish a great connection and truly understand myself and how I can control my emotions better than ever before."

SB
Sarah Ellen Brown
Freelance Graphic Designer & Art Director
May 2022 · Client

"Milica was insightful, patient and compassionate during our sessions and I would unreservedly recommend her. If you're debating whether to work with Milica — just do it. She was transformational to my mindset, and despite having finished our sessions over 12 months ago, I still use her methods daily. I cannot thank you enough!"

Ready to create your own experience?

Get in Touch

Let's do
real work.

Whether you are a leader navigating burnout, an organization building a culture that lasts, or a conference looking for a speaker who goes beyond the surface — I would love to hear from you.

Email
milica@feelsafehub.com
Based in
Bratislava, Slovakia & Global
Available for
Consulting · Therapy · Speaking
Organizational Partnerships

Write to Milica

How can I help you?

I read every message personally and respond within 48 hours. Tell me what you are looking for — whether it's 1:1 work, a speaking invitation, or an organizational partnership — and we'll take it from there.